Reel Booth pioneers vertical video content creation specifically optimized for Instagram and TikTok formats. This revolutionary 360-degree video system records subjects from all angles while they remain stationary, creating dynamic circular footage perfectly sized for social sharing. Unlike traditional photo booths, Reel Booth captures 15-30 second videos with professionally synced trending music, on-screen text and branded animations applied in real-time. The resulting content mimics professional social media productions despite requiring minimal effort from participants. As NYC’s first dedicated vertical 360 video solution, the system generates content that performs exceptionally well on algorithms, extending your event’s digital reach while appealing directly to younger, digital-native audiences.

Why?

Implementing Reel Booth demonstrates your brand’s understanding of current content consumption trends, particularly among Gen Z and younger millennial demographics who overwhelmingly prefer vertical video formats. The booth generates exceptionally high sharing rates as participants receive ready-to-upload content perfectly optimized for their preferred platforms without requiring editing skills. From a branding perspective, the system subtly integrates your messaging into trending content formats rather than interrupting them, significantly improving reception and engagement compared to traditional branded photos. The experience consistently draws lines as guests observe others’ creative videos, creating natural crowd gathering points within your event space while extending average dwell time associated with your activation.

How?

Installation involves positioning our specialized circular camera array within your event space, requiring approximately 3×3 meters of floor area with standard ceiling height. Our technicians configure the system with your custom branding elements, selected music tracks and animation effects before the event begins. Guests step onto the central platform where brief instructions appear on-screen before recording begins. The system simultaneously captures footage from multiple angles as participants perform simple movements, dance or pose during their 15-30 second recording window. Proprietary software instantly combines these feeds into smooth 360-degree videos with selected effects applied. Completed content transfers directly to guests’ devices through QR codes or text messages, ready for immediate sharing with your event hashtags automatically suggested.